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How to handle difficult conversations with colleagues using the SBI feedback model

Difficult conversations at work are easier when you use a clear, structured approach. The SBI (Situation-Behavior-Impact) model helps you describe facts, avoid judgments, and focus on outcomes so the other person can respond constructively.

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  1. Step 1: Set a clear goal

    Decide one specific outcome you want from the conversation (for example, fix a process, stop a repeated behavior, or rebuild trust). Limiting to one goal keeps the talk under 20 minutes and reduces drifting into multiple disputes.

    [Illustration: Two colleagues planning at a small table with a notepad listing one objective]

  2. Step 2: Choose time and place

    Pick a private, neutral location and schedule a 20–30 minute slot. Asking, “Can we meet for 25 minutes tomorrow morning?” shows respect for schedules and lowers tension.

    [Illustration: Quiet meeting room with a clock showing 25-minute meeting time]

  3. Step 3: Open with intent

    Start by stating your purpose in one sentence and your desire to find a solution together (for example, “I want to talk so we can keep our project on schedule”). A clear intent frames the conversation as cooperative, not accusatory.

    [Illustration: Person speaking calmly to another across a table with a brief agenda card]

  4. Step 4: Describe the situation precisely

    Name the when and where in one short sentence (for example, “In yesterday’s 10:00 standup…”). Concrete context prevents misunderstandings and anchors the feedback in reality.

    [Illustration: Calendar and clock highlighting a specific meeting time]

  5. Step 5: Report observable behavior

    Describe only what you saw or heard, using two to three neutral sentences and avoiding labels (for example, “You interrupted three times and spoke over Anna twice”). Focusing on observable facts reduces defensiveness and keeps the other person engaged.

    [Illustration: Speech bubbles showing interruptions with marked counts (3, 2)]

  6. Step 6: Explain the impact

    State the effect on work and people in one or two sentences (for example, “When that happened, we lost 8 minutes and Anna stopped sharing ideas”). Linking behavior to measurable impact clarifies why change matters.

    [Illustration: Project timeline with an 8-minute delay highlighted and a muted team member figure]

  7. Step 7: Invite response and agree next steps

    Ask an open question like, “How do you see it?” and propose one concrete step with a deadline (for example, “Can we try raising hands in the next 2 meetings and review after those?”). Jointly agreed actions increase accountability and follow-through.

    [Illustration: Two colleagues shaking hands over a short action list labeled ‘Next 2 meetings’]


  • Practice the SBI script aloud for 5 minutes before the meeting to stay concise.
  • Use a calm, even tone and aim for a 1:1 speaking ratio to avoid dominating the talk.
  • Keep notes of specific dates and examples for reference, but share only the most relevant 1–3 items.
  • If emotions rise, suggest a 5-minute pause or reschedule within 24 hours to cool down.
  • Focus on future behavior: propose 1–2 alternatives rather than cataloguing past faults.
  • Follow up with a brief email summarizing agreed steps within 24 hours to lock in accountability.
  • Use “I” statements (I observed, I felt) to reduce perceived blame and model the structure for others.
  • When possible, involve a neutral facilitator if the issue has repeated patterns or power imbalances.

  • Avoid generalizing words like always or never; they make feedback feel like an attack.
  • Don’t mix multiple unrelated grievances in one conversation; stick to the agreed goal to prevent overload.
  • Never provide SBI feedback in public or over chat for sensitive interpersonal issues; private, synchronous conversation is best.
  • Avoid vague consequences; don’t threaten unspecified retaliation — offer concrete, fair next steps instead.

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